Info about iPod's Dirty Secret |
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In September of 2003 the battery in my first generation ipod would hold a charge for no longer than one hour. I brought the iPod into the Apple store in Manhattan for repair and was told they did not currently offer a battery replacement and my best option was to buy a new ipod. I then called the Apple Care 800 number regarding this issue and was told the same. I then sent my ipod to the Apple Executive office addressed to Steve Jobs with a note explaining my situation and requesting a replacement battery. The Apple Executive office contacted me via telephone to explain that Apple does not repair or replace dead ipod batteries and that it was policy of the company to recommend to the customer to purchase a new ipod when the battery fails. I then purchased a third party replacement battery, which was not endorsed by Apple. After the complicated installation, my ipod did not work at all, even when plugged in. In response to this experience my brother Van and I made the short film "iPod's Dirty Secret." After we finished production of the film, Apple began offerring a battery replacement program for the ipod for a fee of $99 and an extended warranty for the ipod for $59. We acknowledge Apple's new battery replacement policy. Our movie is a documentation of our experience. -Casey
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